Jio+HotStar’s BIG BET: Can It Beat YouTube & Instagram ?
At 50Mn+ subscribers, JioHotStar now has
more paid users than Netflix & Amazon Prime combined!
Did You Know?
Sparks - The Game Changer
JioHotStar is now
challenging Instagram & YouTube
with
SPARKS
– a new
short
video
platform
!
Why a Short Video Platform ?
Short videos = BIG numbers!
70% of YouTube’s total views
come from Shorts!
Running
SPARKS UNIQUE STRATEGY
Spark is making 2-min episodes, in 50-episode series!
🎭
Unlike Reels & Shorts…
SPARKS
GAME
PLAN
Sparks
intends to make content
in just 2 months
– from script to release! A shorter turnaround time = Faster Audience Feedback
Fast & Agile Production
Biggest Challenges for JIOHOTSTAR
Short Format videos mean users scroll endlessly — will Sparks be able keep up with providing more and more content ?
Content Burnout
Biggest Challenges for JIOHOTSTAR
Sparks has baout 45 hours of content. 📊
Content Gap
Whereas YouTube uploads globally are about 500 hours per minute ! 😱
Biggest Challenges for JIOHOTSTAR
Unlike YouTube & Insta’s
free user-generated content
,
Sparks needs to spend money to produce every video!
💰
High Production Cost
Can SpARKS SURF AGAINST THE TIDE
Can Ambani’s
Sparks
dominate Indian streaming and ignite India’s short video revolution?
Has anyone done this before ?
China’s
ReelShorts
is already
beating TikTok
with episodic short videos!
Can SPARKS REPLICATE ITS CHINESE COUNTERPART ?
Will
Sparks ignite India’s short video revolution?
S.I.P. Financials
S
TABLE
I
NCOME
P
LAN
A Low Risk Approach to creating A Lifetime Of Earnings
Running
Call
990 900 8490